CPP Veterans Resource Center
Project Overview
This was a collaborative project I submitted for my Interactive Marketing undergraduate course at California State Polytechnic University, Pomona. It is an example of the University's core philosophy of “Learn by Doing” as it is a collaborative effort to provide student consultancy for Cal Poly Pomona (CPP)'s Veterans Resource Center (VRC).
My Contributions
My primary contribution were the creation of designs & mockups for organic social media marketing posts. I also assisted in the systematization of a community-building campaign that included segmentation analysis, creative development for social media, and print distribution, while optimizing fulfillment experience.
