Heartland Café & Mart

Student SEO & Social Media Consultant

Project Overview

This was a project I submitted for my E-Marketing & SEO Fundamentals undergraduate courses at California State Polytechnic University, Pomona. It is an example of the University's core philosophy of “Learn by Doing” as it is a collaborative effort to provide student consultancy for Heartland Café & Mart, a small business in Walnut, CA.

My Contributions

In the first part of this project, I designed social media content for the client that focused on consumers’ shifting behaviors and desires due to the COVID-19 pandemic. In the second part, I conducted an SEO analysis of the client's website domain, with the goal of increasing Search Engine Results Page (SERP) performance.

These are the advertisements I designed for use in email marketing and organic social media outreach campaigns. The tools that I utilized for this were Photoshop CC and Canva.

Ad Designs

I conducted an analysis of the Heartland Café & Mart's website domain, with the goal to improve Search Engine Results Page (SERP) performance. Beginning with website load speed, I produced optimizations to the domain’s JavaScript & CSS, which would increase web page responsiveness by nearly 3 seconds. Next, I conducted a MOZ root domain analysis & Google Trends analysis. This led to the discovery of improvements to linking domains, ranking keywords, and domain authority. Lastly, I provided recommendations to localize blog content and to build a backlink catalog to improve local SEO and improve local SERP results, particularly with Google Maps and Yelp rankings.

SEO Reasearch

My final reported findings can be seen in the document below.
(Please click on the image for more information.)

Final Report

Want to work together?

If you like what you see and want to work together, get in touch!

CharlesHoleman@outlook.com

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